Kingwood’s Home Sale Guarantee

The Seller’s Security Plan: Kingwood’s Home Sale Guarantee

Kingwood has a top notch, no holes, Home Sale Guarantee. If I cannot sell your home, ERA will buy it. This pledge is called the Seller’s Security Plan (SSP) It provides just that; security for home sellers in a troubled market. Right now, move up buyers have the very best opportunity Houston has ever seen. Homes valued in the under $300,000 range have an inventory level that suggests a neutral market. This means that neither the buyer nor the seller have the upper hand in negotiations. This level playing ground allows sellers to get full market value for their homes. At the same time, the $300,000 and above market is experiencing weakening. These market truths leave an excellent opportunity for the move up buyer. It allows one to gain full market value for their home, as well as, lays a playing field where they have a chance to purchase a new home that is larger or is located in a more desirable area for less than market value.

The Move Up Buyer’s Catch 22

In the past, move up buying has been stressful for home sellers. They have been stuck in the move up buyer’s catch 22. This is where you have two options: you can either try and find a home you are interested in first and offer on it before selling your home, or you can work on selling your home first, then once it is in contract, go find the house you want to buy. Both of these scenarios have a fundamental problem.

First, trying to purchase a home first could leave you stuck with two mortgage payments, if you do not make the contract contingent on first selling your home. If the move up buyer writes up their offer to other sellers with a contingency that they will have to sell their home first before closing on the seller’s home, it leaves them in a negotiation disadvantage, because the seller would have a concern that the new buyer would be unable to sell their home. This concern then makes the seller less willing to negotiate on the price or completing needed repairs. In fact, some sellers can be so concerned about the move up buyer not being able to sell their home that they will not even accept an offer contingent on the buyer selling their old home.

The other option of selling first develops a new problem for the move up buyer. If the move up buyer puts their home in contract, it leaves them with limited time to find a new home which would limit their options immensely. Even worse, come time to close on their home, it could leave them homeless.

The Solution

The ERA Seller’s Security Plan (SSP) solves all these problems.

Using the Seller’s Security Plan, the move up buyer can feel confident about writing an offer on another property, because they know their home will sell, eliminating the troubles of possibly having to pay two mortgage payments at the same time. Next, the move up buyer can make just as strong of an offer as they could if they did not have to sell their home first, because the other seller would not have to worry about the move up a buyer, who is using the ERA Seller’s Security Plan (SSP), not being able to sell their home. In the end, the move up buyer utilizing the (SSP) has a chance to gain the best of both worlds without having to endure the stress normally witnessed by those without this tool. If you would like to sell your home for top dollar and purchase a new home at a great value with limited stress, you can contact me at jameswheelock@houstonhomessource.com or by cell phone at (281) 979-0793.